Websites and lead follow-up for cleaning companies
Arcos builds your cleaning business website, sets up your Google profile, and texts back every quote form automatically with the questions you need to price the clean.
What we set up for a cleaning company
- Google categoryHouse cleaning service for homes, Janitorial service for offices. Carpet cleaning service or Window cleaning service only if you do it. Never Janitorial equipment supplier, which is for supply sellers.
- Site pagesRecurring cleans, deep cleans, move-in and move-out, post-construction, offices, short-term rental turnovers, carpet and upholstery, windows. Each shows its checklist.
- Form repliesFor a home, the automated text asks bedrooms, bathrooms and how often. For an office, square footage and visits per week.
- Regular visitsA text reminder before every scheduled clean, as an Ecosystem add-on.
When cleaning leads come in
Spring cleaning first. Then move-out cleans, which track what the federal moving regulator calls the busy summer moving season
(FMCSA, April 2023). Deep cleans pick up again before the holidays.
Local Services Ads for cleaning companies
House cleaning services, Carpet cleaning services and Window cleaning services are all on Google's US list (checked September 2026). Janitorial is not, so office accounts come from Google search ads and your profile. Google checks the business before any ad goes live. We can manage the ads for the home side.
What customers ask before they let a crew in
They ask whether you charge by the hour or a flat rate, whether they need to be home and who holds the key, who brings the supplies, and what happens if something is missed or broken. Your home page answers every one of them.
Offices add one more: what exactly the scope covers, and how often.
Photos that sell a cleaning company
- A kitchen and a shower, before and after
- Your checklist itself, on paper or a tablet
- The crew in uniform at the front door
- A finished rental turnover, beds made
Ask before you photograph inside a home, and keep family photos, mail and house numbers out of the frame.
Questions
Which Google category should a cleaning business pick?
House cleaning service if most of your work is in homes, Janitorial service if it is offices and buildings. Make the one that brings most of your work the primary, and add the other only if you really do both. Carpet cleaning service and Window cleaning service are extras for companies that do that work too.
Should a cleaning website show prices?
Show how you price, even without a number: per visit or by the hour, and why a first clean costs more than the ones after it. The form collects bedrooms, bathrooms and frequency, so the number you send back is a real one.
Can regular customers get a reminder before each visit?
Yes, as part of the Arcos Ecosystem: a text before each scheduled clean, from your own calendar. It is quoted on a call, together with whatever else you add (scheduling and automations).
See if Arcos fits your cleaning company.
$297 a month with review requests, $197 without. No setup fee. Cancel any month.





